Too much healthcare insight is gathered one step away from the people who decide, prescribe, use, or block adoption. Mine comes from twenty years inside the healthcare sector itself: with the people using the product, running the ward, sitting across from the patient, and deciding whether it gets the green light.
• Supported a national UK medicines adoption programme, one of the first population health approaches to rolling out a new therapy at scale.
• Helped identify the reimbursement and implementation barriers behind a major increase in NHS funding for a key injectable therapy, unlocking wider patient access.
• Built and ran a national speaker bureau programme, training dozens of healthcare professionals and clinical opinion leaders over more than a year to support a new treatment pathway.
• Led and supported congress, workshop, and co creation activity across major European cardiovascular conferences, generating advocacy, strategic insight, and practical implementation solutions.
• Engaged and aligned multiple national and European professional societies around a shared clinical priority and the system case for implementation.
• Delivered significant new business growth in year one as a commercial director, building healthcare improvement propositions across pharma, medtech, and NHS organisations.
Most market insight is gathered secondhand: reports, panels, and surveys built to be safe rather than true. Desk research has a place, but it rarely shows where adoption actually breaks in practice.
After twenty years inside the sector, I know the difference between the answer someone thinks you want to hear and the one that actually explains why a product, service, or pathway isn't working.
Access to the people who make the decisions: clinicians, pharmacists, ICBs, Primary & Secondary Care, patient voices, and the implementation leads who understand what actually happens in the pathway, all with the trust to get a straight answer.
That's the difference between insight that confirms what you hoped, and insight that actually changes the plan for the better.
A commercial or product team has a plan but isn't sure it will land with real users. I convene an advisory board of relevant clinicians or patients from my network, run the session, and bring back a clear, evidenced view, not a diluted committee opinion.
Rather than validating a finished concept, I run a co creation workshop that puts your team in the room with the people who'll actually use it, so the solution is shaped by them from the start.
Tell me briefly what you're trying to solve, and I'll come back to you with how I can help, or whether I'm not the right fit.